9 Strategic is a marketing strategy consultancy working with CEOs and business leaders to achieve sustainable and profitable growth.

We do this by really understanding your target market, their current and future challenges, and how you can help solve those challenges better than your competition. This knowledge is at the heart of every successful organisation.



  • Create a foundation of revenue-generating activity & a focus for marketing decisions
  • Set marketing objectives & outcomes that deliver real $
  • Understand how & why customers buy from you
  • Develop a consistent language & message
  • Get your marketing & sales teams working together
  • Align your service offering with your position
  • Manage your client relationships to maximize repeat business & client satisfaction


When an organisation fully understands it’s winning position in the marketplace, all other operational activities automatically become market-focused and customer-centric,. This results in, by far, the most cost-effective way to grow and be profitable, whilst spending a minimum on traditional “marketing tools”.




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The Blame Game: Have YOU Dropped the Marketing Ball?

Is it strategic marketing that is failing your business, or are you kicking some ‘own goals’ by failing to lead your team? All too often we find it is the latter.  As CEO, you’re the captain of your business and it is your job to guide the strategy and its execution.
Marketing is often mistaken for a grab-bag of tactical tricks and tasks: websites, brochures, advertisements, direct mail, etc. Adopting these without a strategy is like taking a free kick blindfolded. How do you know who you are talking to? How are you going to reach them? What makes them buy? …

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Why a $40M Business Sale is nothing to get excited about

Three years ago a fresh-faced Tom Waterhouse and his online betting business, TomWaterhouse.com, exploded into our lounge rooms.  Putting aside questions of ethics, it seemed that Waterhouse had hit on the winning formula for building business valuation: throw cash at your marketing channels – particularly advertising.
A promising start
The online betting business, jointly owned by 32-year-old Waterhouse and other investors, invested heavily in a number of traditional marketing channels.  In April this year, the BRW suggested that Waterhouse spent $15 million to get a seat in Channel Nine’s commentary box during its rugby league coverage and north of $25 million a year …

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Stoking the Cauldron: The Digital Dark Arts

Do you ever get the feeling that something is creeping up behind you, but you’re not sure what it looks like or what its intentions might be?  Yes, it’s social media.
The 2014 CMO Survey has revealed that social media spending will jump 128% over the next 5 years to account for over 20% of total marketing spend.  However, only 15% of businesses surveyed had any quantitative data to show the impact that social media has on their business.
This reveals that businesses are feeling compelled to throw as many bats as possible into the social media pot, but have no idea …

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The Cold Reality of a Social Media success story

What do Kermit the Frog, Bill Gates and Oprah Winfrey have in common? They have all tipped buckets of iced water over themselves to raise money for ALS (or Motor Neurone Disease as it is commonly known in Australia.)
It is difficult to recall a fundraising effort that has harnessed the reach of social media so completely and one wonders if, without Youtube, the Ice Bucket Challenge would still be enjoying momentum throughout schools, businesses, governments, and families the world over.  The challenge has raised over US$100 million in the United States and more than $2.2 million in Australia of which …

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