Every business needs new clients, but the easiest and most predictable source of new revenue comes from looking right under your nose: at your existing clients. According to the 2013 Pacific Crest Survey, the cost to up-sell to an existing client is only 19% of the cost of selling to a new client. So, while selling to new clients is important, selling to your existing clients is equally essential when planning to grow your revenue and bottom line growth.
How do you sell to existing clients?
Ask, and you shall receive
It sounds simple, and sometimes it is. Sometimes simply asking your …