Market Insights

9 Strategic leverages qualitative and unique quantitative tools (big data and maths!) to identify your organisation’s differentiated market position. Depending on your business and its unique set of challenges and goals, we leverage a range of insights gathering approaches including:

  • Using big data and computer modelling alongside traditional research tools to investigate market trends, locally and globally, that help us understand how your business might fill a gap that currently exists in the marketplace or lead a new trend that sets you apart from your competitors.
  • Conducting in-depth interviews and surveys across your employees, customers and key industry stakeholders to understand who your ideal customer is, what their biggest problems are and how your business is, or could, solve those problems.
  • Reviewing your competitors and evaluate where they are positioned in relation to you, to identify gaps and opportunities.
  • Analysing your most profitable products, services and customers with a view to replicating your successes via new opportunities.

The outcome of this market research is a summary, analysis and interpretation of findings; clear recommendations on a winning market position that will underpin sustainable and profitable growth; and a framework of activities for you to gain maximum access to available markets.

Want to find out more about identifying your winning market position which will create a foundation of revenue-generating activity & a focus for marketing decisions?

We are always available for an informal chat, so please get in touch.